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Most products do not fail in the lab. They fail in the market.
A product can work perfectly and still lose. It costs too much to make, it looks like everything else on the shelf, the launch budget disappears into advertising, or the pipeline behind it carries a flaw nobody caught in time.
We help research organizations, technology companies and product companies close that gap. We have designed, patented and commercialized products ourselves, and we have written some of the best selling books on innovation and customer experience. That combination gives you senior commercial leadership that has done the work, not just studied it, applied to your product from first design decision to sustained sales.
Each one can stand alone. Together they give your product its best chance to win.
We measure your product and its packaging against the alternatives your buyer will compare it to, then sharpen features, cost, form and presentation so it stands out on the shelf, on the screen and on the specification sheet.
One integrated plan from design through development to launch, with a decision point at every stage. You spend money only when the evidence supports it, and every step adds to your odds of success.
Advertising costs keep rising and the market has never been noisier. We design the omnichannel brand and marketing strategy, from search and AI visibility to content and channel mix, that reaches the right buyers at a cost you can sustain.
A launch should be the start of something larger. We identify the adjunct and synergistic products, accessories and line extensions that build on your first success and leave a wake of revenue and loyal customers behind it.
We examine every project in your pipeline for the developmental defects that quietly sink launches: thin market evidence, costs the price will not support, channel gaps and timing risk. You find them now, not after the money is spent.
Tell us where your product or pipeline stands. We will show you where the greatest risk and the greatest opportunity sit. Book your call →
Our roots run deep in medical technology, but many of today's best opportunities sit well outside healthcare. The discipline that makes a product succeed is the same in every sector.
Small and midsize device, diagnostics and health technology companies that need a product the market will adopt and a launch plan that survives contact with buyers, payers and clinicians.
Laboratories and research institutions with promising technologies that need a commercial path, a product definition and a credible plan to attract partners, licensees or investors.
Hardware, connected devices and smart products, where the winners combine sound engineering with a clear value story and a launch that earns attention in a crowded category.
Equipment, tools and components sold to specifiers and operators who compare carefully. We help you design for cost, prove the value and reach the buyers who decide.
Products that must win on the shelf and on the screen, where packaging, positioning and a continuum of related products decide whether a launch becomes a brand.
Artificial intelligence, robotics, energy, agricultural technology and other fast moving fields, where timing and market definition matter as much as the technology itself.
Bring your product, technology or pipeline to a free discovery call. You will leave with a clear view of the biggest risks and the fastest path to revenue.
A failed launch costs far more than the launch itself.
It costs the capital already spent, the market window you may not get back, and the confidence of the investors, partners and team who believed in the product.
Most of those failures are visible early to someone who knows where to look. A design choice that adds cost the market will not pay. A launch plan built on advertising that no longer works. A single product with nothing behind it. We find those problems while they are still inexpensive to fix, and we build the plan that gives your product the success it deserves.
Many advisors talk about innovation. Our founder has practiced it for more than three decades. His technologies have been awarded more than forty U.S. patents, including one of the world's smallest medical implants and one of the first wearable devices, and he has taken products from concept to commercial success across medical, consumer and industrial markets.
Research organizations and technology companies engage us for a defined project or as ongoing fractional innovation leadership. Either way you get candid judgment, a disciplined plan and a senior partner who measures the work in sales.
Three decades of innovation strategy, in practice and not theory, and the standard our whole team works to.
He has been awarded more than forty patents by the United States Patent Office for landmark technologies, including one of the world's smallest medical implants and one of the first wearable devices, so your innovation advice comes from someone who has actually built and shipped it.
He is a multiple number one bestselling author across innovation, leadership, and customer experience, has served as a chief innovation officer and an adjunct professor at a top medical school, and holds an honorary doctorate for his contributions to healthcare. He works shoulder to shoulder with the boards of multibillion dollar companies, so the thinking that guides those boards is the thinking we bring to you.
The frameworks we bring you are not borrowed from a textbook. They come from decades of original research and a shelf of multiple number one bestselling books, tested inside real organizations and on the world's biggest stages, so you get insight your competitors do not have.
Product commercialization consulting helps a company turn a product or technology into sustained sales. It covers the decisions between a working design and a successful market: product and packaging optimization, cost, positioning, brand and marketing, channel strategy, launch planning and the products that follow the first one.
No. Our founder has deep roots in medical technology, and we serve medical device and life sciences companies, but we also work with research organizations, technology and electronics companies, industrial manufacturers, consumer product companies and emerging technology firms. The discipline that makes a product succeed applies in every sector.
As early as possible. The decisions that most affect commercial success, such as cost, form, packaging and target market, are made during design. Bringing in commercialization leadership before the design is frozen costs far less than correcting a product after tooling and launch spending.
An innovation pipeline analysis reviews every product and project in development for defects that could cost the launch: weak market evidence, costs the price will not support, channel gaps, timing risk and missing follow on products. It gives leadership a clear, prioritized view of what to fix, accelerate or stop.
Yes. Many research organizations and technology companies engage us for a defined project, and others retain us as ongoing fractional innovation leadership, giving them senior commercialization judgment without a full time executive hire.
Start the conversation
Tell us where growth has stalled, costs need to come out, AI initiatives need direction, or innovation needs to produce a measurable return. We will discuss the potential mandate, the first 90 days, and whether a fractional executive engagement is the right fit. The conversation is confidential and there is no obligation.
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(602) 233 7107
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Scottsdale, Arizona. Hours 7 AM to 5 PM Mountain Time.
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We serve clients across the United States and around the world.
Prefer to talk now? Call (602) 233 7107.
