Why the Best Organizations Buy Outcomes, Not Consulting Hours
Walk into any boardroom where a serious growth decision is being made and you will notice something. The people in the room are not asking how many hours a project will take. They are asking what it will change. That shift matters more than it sounds. For a long time, professional services were sold by […]
Your Company Is No Longer a Company. It’s a Node.
The mid-caps winning this decade have stopped thinking like standalone firms and started thinking like positioned participants in a dynamic Marketplace Strategy Innovation. Every business used to have a company strategy. That is no longer sufficient. Every business now needs a marketplace strategy innovation. An explicit point of view on the dynamic system of customers, […]