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Beyond Lean: Where the Next Ten Points of Margin Actually Hide

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Beyond Lean: Where the Next Ten Points of Margin Actually Hide

Most organizations have already run the lean playbook. They have mapped the value streams, cut the waste, and squeezed the obvious inefficiency out of the system. Then they hit a wall, and the next round of cuts starts doing more harm than good.

That wall is real, and it is where a lot of good companies get stuck. They keep reaching for the same tool, trimming a little harder each year, and wondering why the returns keep shrinking. The problem is not that they have run out of waste. The problem is that they have run out of the kind of waste lean was built to find.

Lean optimizes the work you already do

Lean is a method for doing your current work with less waste. That is enormously valuable the first time through, and most organizations leave real money on the table by skipping it. But its logic has a ceiling. It assumes the work itself is the right work, and it goes looking for the friction inside that work. Once you have removed the friction, there is nothing left for it to find.

Lean asks how to do the work with less waste. The harder question is whether the work should exist at all.

The next ten points of margin almost never come from trimming the existing process more aggressively. They come from asking a different question entirely. Not how do we do this work faster, but why are we doing this work at all, and what would it look like if we designed it from scratch today.

Redesign beats reduction

When you redesign rather than reduce, whole categories of cost simply disappear. Consider a handoff that took three steps. It does not get streamlined, it stops existing because the work no longer needs to move between three teams. Take a report that took a day to assemble. It is not produced faster, it is replaced by a decision that no longer requires it. This is a different order of saving than lean produces, and it shows up in the margin in a way that incremental trimming never does.

It also tends to improve the experience at the same time, for both customers and employees. Cost that comes out through redesign usually came from complexity that no one liked anyway. Remove it and the work gets simpler, faster, and more satisfying. That is the opposite of what happens when you cut too deep with lean, where the savings come straight out of the customer experience and the team’s capacity to do good work.

Where to look first

The richest territory is the work that exists only because of how the organization is structured rather than what the customer needs. Approvals that protect against problems that no longer occur. Reconciliations between systems that should have been connected years ago. Reports produced for meetings that no longer drive decisions. None of this shows up cleanly in a value stream map, because the map assumes the work belongs there.

Finding it takes an outside vantage point and a willingness to question things the organization has stopped seeing. That is uncomfortable, because it touches structure and habit rather than process. But it is where the next wave of margin actually lives, and the organizations willing to look there will pull ahead of the ones still trimming.

Lean was the right first move. It is just not the last one.

About the author

Written by Nicholas J. Webb

Nicholas Webb is the founder and CEO of LeaderLogic, a multiple number one bestselling author, and one of the most recognized voices in the world on innovation, the future, and customer experience. He has been awarded more than forty patents and works shoulder to shoulder with the boards of multibillion dollar companies, so the thinking in these articles is the same thinking we bring to client work. If your organization is navigating the kind of change described here, that experience is here to lower your risk and help you move faster.

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