RealRatings® goes beyond outdated employee, customer, and patient surveys to deliver proprietary insights and a specific innovation plan you can actually execute. We do not stop at the report. We design the human experience that attracts talent, retains customers, and grows revenue.
The Problem
Satisfaction scores. Annual engagement surveys. Pulse checks. The methods most organizations rely on to improve customer and employee experience were built decades ago, before hyper-consumerization, before the talent crisis, before a single bad interaction could travel further than a year of good ones. They produce a number. They do not produce a plan.
The cost is real. Top performers walk out the door. Customers churn quietly. Engagement and satisfaction scores stall. Markets shift while your team is still analyzing last year’s data. And every competitor running the same outdated playbook is producing the same outdated results.
RealRatings® was built to replace measurement-without-action with insight-plus-innovation, converting what your customers and employees actually experience into the specific changes that improve it. Not a three-ring binder of findings. A prioritized plan, ready to execute.
What We Do
RealRatings® is a complete system, not a survey. We use our proprietary H/L Method to identify the personas inside your workforce and customer base, map their experiential journey across five high-leverage touch points, and deliver a prioritized innovation plan we help you implement. The output is a measurably better human experience and a measurably better business.
Four Practices · One System
Each practice applies the same proprietary methodology to the experience that matters most for that audience. Engage one. Engage all four. The system compounds.
We identify your employee personas using our proprietary H/L Method, surface what each persona actually feels about their work and life experience, and map their journey across five experiential touch points. You receive a prioritized list of urgent and longer-term issues — and a specific plan to design an improved human experience that attracts and retains mission-critical talent.
Outcome List:
Goes well beyond promoter scores and the popular survey methods built decades ago. We identify your customer personas, map the five touch points of their experiential journey, and build an innovation strategy that rapidly improves customer satisfaction. Organizations with the highest satisfaction win on retention, advocacy, and revenue expansion.
Outcome List:
Outdated patient experience methods are no longer good enough given the hyper-consumerization of patients today. Our healthcare practice draws on decades of dedicated industry expertise to deliver actionable insights about your patient personas and their experiential journey — and an actionable plan we help you implement. Patient scores rise. So does the quality of work life for providers and staff.
Outcome List:
Goes beyond competitive analysis, market trend reports, and outdated voice-of-the-customer methods. We use anticipatory models to identify the trajectory of the customer and the market, so your organization designs and develops future-proof products, technologies, and services. Powered by our proprietary TrendGPS® platform and decades of in-the-trenches research.
Outcome List:
The Methodology
RealRatings® is built on three components developed across decades of client engagements. Together they produce insight you cannot get from a survey platform — and an innovation plan you cannot get from a research report.
Our proprietary persona identification framework that surfaces the meaningful differences in how each segment of your workforce or customer base actually experiences your organization. The differences are where the leverage lives.
We map the complete experiential journey across five specific touch points where loyalty, satisfaction, and advocacy are won or lost. Each touch point is scored, prioritized, and tied to a specific innovation recommendation.
Most platforms drop a binder on your desk and walk away. We deliver a specific, prioritized innovation plan and work with you to implement it. Insight without execution does not move the business. Our deliverable is built to be acted on.
What Clients Gain
Clients leave a RealRatings® engagement with a clear picture of what is working, what is broken, and thespecific moves required to fix it. The result is a better human experience and a better business.
Attract and retain the mission-critical talent your competitors are losing. Stronger return on human capital. Higher employee productivity. Lower replacement cost.
Higher satisfaction translates directly to retention, advocacy, and revenue expansion. The organizations with the highest customer satisfaction lead their categories. RealRatings® gets you there.
Improved patient experience scores and a measurably higher quality of work life for providers and staff. The two go together. RealRatings® is built for both.
Anticipatory market intelligence that lets you design products, technologies, and services for where the customer is going, not where they were.
A prioritized innovation plan you can execute, not a binder you will shelve. Implementation support is part of the engagement, not an upsell.
Better experience drives better people, better people drive better experience. Engaged once, RealRatings® continues to pay back across quarters and years.
Limited Availability
In a focused 30-minute conversation, we will identify the highest-leverage human experience opportunity inside your organization right now and show you exactly how RealRatings® would surface and solve it. No cost. No pitch deck. No obligation.
Discovery calls are offered at no cost and subject to availability.
The Difference
A direct comparison between the legacy approach most organizations are still running and the RealRatings® system.
Free Book
Complimentary Copy
Human Experience: How to Drive Growth and Innovation in the Human Experience Economy
The original research behind RealRatings ® . Why measurement is no longer enough, what replaces it, and how the leading organizations are designing human experience as a strategic asset.
Book a discovery call with the RealRatings® team and we will send you a complimentary copy of Human Experience: How to Drive Growth and Innovation in the Human Experience Economy by LeaderLogic® founder Nicholas J. Webb. The book is the foundational research behind the RealRatings® system. Yours to keep, regardless of whether we work together.
Discovery calls are offered at no cost and subject to availability. Book offer limited to qualified mid- market and enterprise leaders in the United States.
Other Services
RealRatings® works in concert with our full set of growth and innovation practices. Most clients engage two or more disciplines together.
We help organizations identify their highest-value growth opportunities and build the systems that turn them into predictable, scalable revenue. The result is future-ready growth, measured in dollars More…
We embed innovation into how the enterprise operates so the entire organization becomes future-ready. The result is faster execution, lower costs, and stronger revenue performance over time. More…
We design customer and employee experiences that drive future-ready revenue growth. Better experiences create stronger loyalty, faster growth, and more durable returns. More…
We help organizations use technology and AI to drive revenue growth and build future readiness. Every recommendation is tied to a measurable commercial outcome, not technology for its own sake. More…
We help organizations build, launch, and optimize products that win in tomorrow’s market. Our proprietary system shortens time to revenue and increases the success rate of every launch. More…
Senior innovation and AI leadership without the cost of a full-time hire. Organizations gain future-ready strategy, AI-driven growth, and direct executive guidance from day one. More…
Innovation
In a time of rapid and chaotic change, innovation can no longer be left to chance. Over the past 30 years, LeaderLogic® has developed a powerful Innovation Readiness Assessment that evaluates the systems, culture, leadership alignment, and execution capabilities organizations need to turn ideas into measurable strategic growth. If your organization is ready to build innovation as a true core competency, reach out today for your free assessment.
Turning Opportunity Into Revenue
Copyright LeaderLogic LLC 2000 to 2026. All rights reserved. Innovation Superstar® is a registered trademark of LeaderLogic LLC. Growth Diagnostics are offered at no cost and subject to availability. LeaderLogic makes no express warranties regarding revenue growth or business outcomes. Results vary by engagement and implementation.